Organic By Choice 
and WE Choose Organic

Organic cotton can be found in everything, from clothing, footwear and home
furnishings personal care items and even stationery and note cards.

What is

Organic cotton is cotton that is produced and certified
to organic agricultural standards. Its production sustains
the health of soils, ecosystems and people by using
natural processes rather than artificial inputs. Importantly
organic cotton farming does not allow the use of toxic
chemicals or GMOs (genetically modified organisms).
Instead, it combines tradition, innovation and science to
benefit the shared environment and promote a good
quality of life for all involved.

Planting Organic Cotton also means
that the Farmer has planted different crops

This also helps nurture the soil and allows the Cotton to grow in a more protected 
and therefore efficient way. It enriches the wildlife and nature that surrounds it, contributing
to the betterment of the environment.

The third most important difference is the water usage. 80% of the water used in Organic Cotton plantations comes from the rain. This is especially important for countries where the water is scarce. People can be thirsty, getting sick for lack of water while cotton crops are filled of it. 

of the water used
in Organic Cotton 
plantations comes
from the rain. 

What you should know about
organic cotton?

Reduces environmental footprint

No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on the air, and uses 88% less water and 62% less energy. Conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides.

Promotes safe work & better livelihoods

Growing organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. It also means farmers grow more than one crop which supplements their food and income.

Model for the future

By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. Cotton is often grown in water-scarce areas using irrigation and it takes 2,700 liters of water to make a conventional cotton t-shirt.

Impacts our food system

Organic cotton is grown from organic cotton seeds. Cotton seed oil is used in a variety of food products such as cookies, chips and vegetable oil, and is also fed to livestock. So while cotton fiber is not something we put in our body, the by-product can make its way into our diets.

Fair price for sustainability

When you buy organic cotton you are investing in water conservation, cleaner air, better soil and farmer livelihoods. The price for organic cotton is therefore sometimes, but not always, higher. However, with demand on the rise, more choices will become available.

You can make a difference

Caring for the world and the people we share it with is a life choice. Choosing organic cotton is part of this choice. In 2015, 26 million metric tonnes of cotton was produced globally, much of it for the apparel industry. Organic cotton makes up less than 1% of this. 

Organic cotton is used everywhere

Organic cotton can be found in everything, from clothing, footwear and home furnishings
(towels, bathrobes, sheets, blankets, bedding), to children’s products (clothing, toys, diapers),
personal care items (sanitary products, make-up removal pads, cotton puffs and ear swabs),
and even stationery and note cards.

If it is certified to an organic standard you can be sure it’s organic…

Just because a garment is labeled as green, sustainable or eco friendly does not make it organic. Cotton clothing is only organic if it is certified to an organic cotton standard. 

OCS (Organic Content Standard) provides third party assurance that the organic content in your clothes can be traced back to source, while GOTS (Global Organic Textile Standard) traces the organic content in your clothes and ensures that it is processed socially and sustainably.

Organic Cotton: The fashion-forward fabric

Organic cotton is not hippie fashion. Many celebrities wear organic cotton. However, It is tragic how some corporations, lead be a very small percentage of the world’s population has had such a terrible impact on the environment, human rights, and animal care. But we as consumers have the power to change that. 

Consuming less and better quality is key to change the world for the better. That’s why We at NAE are constantly working on products that align with the values of a prosper world for everyone. 


Beth Beige


Lili Cotton Black

Noah Cotton Black

Noah Cotton Green

Organic Cotton is still growing in the Fashion industry and we can’t wait to see its future!
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